Training on color treatments will be vital to your business. Color is such a crucial part of any thriving salon business! "Color is the major and most significant sales area aside from retail that will create financial abundance, stability and profitability for the salon!" Miladys
Training should be continuous, just because a technician has been certified once doesn’t mean that they are done with their color training, especially in our industry where color techniques continue to change, evolve and improve.
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Here is some suggested systems for in salon color training program that will work for individuals or a team:
- Hold at least one training each month, for example the first Tuesday on each month from 1-3pm. Have your certified color specialists lead color training to new hires and assistants. This keeps them involved and having to be the example of what you taught them and helps to free up your schedule.
- Display latest applications and manufacturer formulas and specifications for the highest quality customer experience. This will also support you in cutting down on waste.
- Focus on helping someone go from 90 minutes to apply color down to, for example, 80 minutes will increase productivity and make more room for adding other clients onto their books!
- An expert consultation will build confidence with your client. Properly explaining the benefits of one style of color or another will avoid disappointing results to the customer.
- The promotions you are running should always include opportunity for new color clients as well as new looks for your returning clients.
- Consider a Color Specialist certificate at your workstation. This certificate not only boosts confidence and pride but also is a great incentive for customers to see. A framed certificate goes along way in supporting building credibility in the clients mind.
The more color, the more profit!
