My "WHY"

Recently a new friend shared a TED TALK by Simon Sinek in 2009 on his version of the Golden Circle.
This TEDtalk the inspiration to clarify my own "WHY".Watch this.

As you know, you start off  a business by focusing on what the benefits or solutions of your product.   The next step focuses on how you do what you do. The one often overlooked step is WHY you do what you do.

WHY would I develop online booking software that is available in so many similar versions today?

WHY is mine better for you?

WHY do I invest in my otherwise free time to build my business?

WHY do I stay inspired and motivated me to develop Schedule'em?

When I first started developing Schedule'em with my friend,  I knew that I had a passion for being an Independent Hairdresser, yet was bogged down by the non-creative side of business management. I had mentored many newer stylists who struggled with the very basic business principles so much that many of them did not stay within this industry!  In spite of their amazing talent, they simply could not make the financial end of it work for them.   I knew I had to help people like me get the basic, simple and fundamental help to make self-employment less of a challenge.

I BELIEVE that Independent Contractors naturally do a better job at their craft when they can focus on the client.

I BELIEVE that the more time we creative folks spend "managing the business" the less the actual "BUSINE$$" gets done!

I BELIEVE that every Independent Contractor needs a personal/business assistant, a "mini-me" to keep all the necessary nuts and bolts orderly so that they can do what they showed up at work today to do:  Do awesome hair and ...  read this:  MAKE MONEY!!!!

I BELIEVE that "Schedule'em is so simple even a hairstylist can do it!" :)

It's here baby.  I've used it for my own business every day.  Yes, I could design it to turn a few different tricks nearly every day, but I won't spin my programmers wheels with a fluffy to do list.  Keeping it simple is why we are here.  You will see your bottom line slip quietly and effortlessly into its programmed place while your clients sing your praise. We are gonna survive after all.  Simply.

 It is a job worth showing up for today.