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Monday, March 28, 2016

Seriously?


Get Serious.
Have some serious fun.
Make money.

The only thing that is constant is change, so why resist? I've heard it said: "…To be successful, you must have an honest to goodness desire to succeed, and most people don’t.” If you are unhappy with the way things are going for you in business, there are a number of things you can change.

Get serious about your current clients. You are the professional and your clients come to you because they value your service and expertise. Try this, if your clients visit your salon every six weeks, rebook more often by explaining that you need to see them every five weeks to keep their look fresh. If a client visits at six-week intervals and spends an average of $75 per visit, you receive eight visits and $600 per year from this client. By rebooking at five-week intervals instead, you receive ten visits and $750 per year from this same client. By doing this with your entire client base, your pockets will see a difference for sure.


Don't we all feel this way?
Get serious about making money.  Now THAT'S fun!

Friday, March 18, 2016

The fabled "Hairy-Fairy" Dream

After a family cut-a-thon, the youngest grabbed my broom and began to sweep the nearly knee-deep hair under the chair.  His mom instructed, "Let's go, Markie!  She can do that better when we all get out of the way."  He determinedly dug in stating:  "I'm the Hairy-Fairy." and calmly swept every fiber from every crevice of my space as the group of us appreciatively walked to the door.  By the time, I collected funds and made new appointments I was headed back to my freshly serviced chair delighted and charmed by his thoughtful and helpful gesture.

Little did I know how much this small boy's effort that has caused me to reflect on how I do business.  Turns out,  I'm much better at making messes. I don't really like cleaning up. But I am definitely happier and more productive in a neat and tidy environment.

So, what does this little reflection have to do with successful business?  Two thoughts: 1. Who can I hire to pick up after me (since my mother isn't currently looking for anything new to do...) and 2. What things in my daily business routine are bogging me down and keeping me from the reason I showed up for work today? (Schedule'em has definitely improved my mess of numbers lying around, but it doesn't fetch my client a drink and shampoo hair - YET!)
SCHEDULE'em Online Appointment Books: Keeping the Numbers swept up... and me on track.

Growing your business is necessary and it is work, but remember that you chose to be a hairstylist because of the joy and passion it brings. It easy to find things about ANY job that makes it "hard work".  Your business is your responsibility, and whether you rent the chair or own the entire salon, you can still make the best of any business situation, including mundane tasks like cleaning up after yourself.

Something to consider:  Maybe it is time to hire an assistant to smooth out these tasks out for you?  How much more productive would you be as a two-man team if your assistant kept everyone humming along while you did your specialty?  Certainly, you would be able to provide superior customer service with your trainee at hand.

I can't wait.

(Anyone wanna mop up this mess around here while I have a little more fun and get paid for it?)

Maybe it's not just a dream.