Should I raise my prices?

Today is  April 15.

If your like me you kind af avoid your bottom line report, because the more I worry about the bottom line, the less bottom line there is.  Once a day or week is all I like to check in.  I'm afraid.  Need to be in a happy spot.  Always.   I do this job for fun, not income......... right?

So I go to my Schedule'em reports.  And I stare at the bottom line.  And I see it there in black and white.  And it causes me to think about how this last year went.

I think:
Are you kidding me.

Schedule'em Online Appointment Books for your Financial Reords

..............
So now that we are coming to terms with that end of year number our next assessment is whether or not to accept it for the year to come.  Its a good time to consider everything that we are doing right. And what we are no longer going to accept.

Its a good time to consider changing our prices.

This should make us all a bit nervous.  In this industry we are often advised that you should only raise your prices if you want to lose clients.  Ouch.  But that reality means we keep clients that value our experience.  Those clients love the way we work and will send us more clients if we ask them to.  Just don't forget to ask!!!  Put that Send your friends! sign right next to our new price list that is going into effect on April 16!

And we will continue to impress our valuable clientele and let the mediocre ones step it up or slip away at their own choice making room for more amazing choice clientele. 

Have a little faith. 

Next:  Charge according to your price list.  Don't dismiss that last $5 worth of product you used on her today.  Every time you dip into that inventory is another time you need to adjust what you are charging.  If you decide you are going to gift it to that client, say so.  "My treat today" is so great to hear!  Then they won't worry if the charge is different next time.

Then: Up Sell.  Don't walk away from and opportunity to earn extra money while she is sitting there with a purse and free time.  Do something new to upgrade her ticket.  Deep condition. An extra shade of color.  Paint nails.  Eyebrow waxing. 

Are you ready to change your prices?
What factors lead you to this choice?
How will you inform your customers?
What can you do to retain everyone, even though your prices just changed?

You can do this.